Misfortune doesn't take a holiday. Thankfully, neither does Nationwide. 

Or as BroBible so eloquently put it, "The hot Nationwide girl is back at it again this year — creeping around houses in tight clothes and replacing items lost in burglary, fires and any other reason people might lose a hallway lamp."

The spot was named one of AdAge's Ten Most Effective Holiday Ads of 2014, marking the first time an insurer has appeared on the list since Ace Metrix began tracking them.

Directed by: Simon Crane
GCD: Liz Paradise
Copywriter: Dylan Meagher

Using Twitter throughout the holiday season we searched for users lamenting about having something stolen, broken or destroyed. We then offered to replace their loss in the form of a GIFt card, further proving that Nationwide really is On Your Side. And in the name of their latest product, Brand New Belongings, we were able to be the first insurance company to replace things for users in the social space.