HGTV HOME by Sherwin-Williams offers coordinated color collections, each based on a particular theme. So we brought these themes, and their respective colors, to life through the beauty of stop-motion and the artful organizational process called knolling. Rather than focusing on paint as the rest of the category often does, we took aim at color itself — the moods colors can create and the way people are inspired to choose the colors they love.

Directed by: BUCK
GCD: Ellen Steinberg
Copywriter: Rick Morrison
Audio: Beacon Street Studios

Directed by: BUCK
GCD: Ellen Steinberg
Copywriter: Rick Morrison
Audio: Beacon Street Studios

Photography: Jim Golden
 

Photography: Jim Golden
 

We arranged all the elements from the color collections in a real studio for both print and TV. Cameras were positioned above compositions to capture the magic.